Beautiful happy woman wearing a French beret and red lipstick

7 French secrets revealed for effortless style

When it comes to fashion and beauty, you've most likely heard of countless desires to embody the "French aesthetic." Fashionable style, flawless skin, and effortless elegance—all these are associated with the French.

If you're one of the people captivated by French beauty, you might be thinking that the best way to embody it is by getting your passport and packing your bags for a trip to Paris. This doesn't need to be the case. By putting the effort to learn about the beauty secrets of the French, you can look effortlessly beautiful and refined—and L'Oréal Paris is here to help you with that.

As a French brand, L'Oréal Paris has been a symbol of bringing French beauty standards to people all over the globe. This article will reveal some of the beauty secrets to embody the chic French style.

7 French Beauty Secrets for Effortless Style

1. Simplicity is the core of effortless beauty

Natural looks and effortless glamour are all about not having too much. The key to French beauty is simplicity, upholding the timeless adage of "less is more." So if you want to make the most out of French beauty culture, always remember to keep it simple and do it right. This means narrowing down on your self-care routines and pairing them with confidence.

Your daily beauty regimen should make you feel good daily without requiring too much effort. Even a 5-minute makeup routine that highlights your best features can do the trick. Invest in quality products that you can regularly use and lean into what you know best. There’s no need to always hop in on the next big trend.

2. Perfect your skincare routine

French beauty starts with smooth, hydrated, line-free skin. The French are known to invest their money in quality beauty products that best work for them. After all, you can look gorgeous even without makeup if you take care of your skin.

The French use products such as sunscreens, serums, and balms for clear and radiant skin. They have adopted micellar water as a gentler solution to tap water that helps clear away impurities without stripping the skin of its natural elements.

Give micellar water a try and experience its cleansing magic yourself. The L'Oréal Paris Micellar Water can cleanse and soothe your skin and remove makeup. It's also hypo-allergenic and gentle for sensitive skin types. Then, follow it up with skincare products infused with hydrators such as hyaluronic acid, like the L’Oreal Paris 1.5% HA Serum and HA Plumping Day Cream. Experience youthful, plump skin throughout the day!

3. Keep makeup looking natural

Remember how simplicity is the key to French beauty? Well, that also applies in makeup—not only in a less is more kind of way, but also in an au naturel style. The French use makeup in moderation only to enhance their natural features, not change the way they look.

So, if you want to emphasize your natural beauty, consider skipping heavy foundation. Instead, brighten your features by using a lightweight tinted moisturizer on your face or a multi-function concealer under the eyes and around the nose for spot correction, like the Infallible Full Wear concealer.

You can bring your features forward with the L'Oréal Paris Woke Up Like This - La Vie En Glow Highlighter Palette, which has a buildable and blendable formula that melts into the skin for a natural and luminous look. Pair it with a pop of color with the new L’Oreal Paris Chiffon Signature--an all-day long-lasting lip tint with a comfortable cloud light finish.

4. Make a statement with a bold red lip

Look natural, and let the lips do the talking. The bold red lip has become a signature look of the French. While the rest of their face should appear natural, they're not afraid to swipe on red lipstick to complete their look.

With this definitive French statement, the key is to find the perfect balance between natural and glamorous. Ideally, when wearing bright red lipstick, go for a satin or matte texture. L'Oréal’s Solid Rich Mattes offer lasting rich color for up to 6 hours and are perfect for everyday wear. If you prefer a liquid lipstick formula, there’s the L’Oreal Paris Rogue Signature to give you anywhere from light tint to pigmented depending on your look.

5. Go for a slightly disheveled look for your hair

When it comes to hair, you can look polished without trying too hard. Clean and shiny hair can be appealing, but having a few face-framing strands can transform your style. The French are good at making their hair work around their lifestyle while achieving an effortless, undone look. So, don't be afraid to experiment with tousled hairstyles, wispy bangs, bob cuts, messy buns, and curls!

6. Pick a signature fragrance

Spritzing perfume is part of the French morning beauty routine and not just for special occasions. In general, the French choose among several fragrances to wear for the day or night, depending on the mood.

Try it yourself! Spray a small amount of your favorite scent behind your ears and neck and on your wrists each morning. You can also spray some on your handkerchief and keep it in your handbag—it'll smell marvelous every time you open it.

7. Feel good, look good

With all the talk about simplicity, don't forget to leave more for inner beauty. Always pay attention to what your body feels. The French find time to treat themselves by doing what makes them happy.

When it comes to your lifestyle, take it slow and steady and avoid packing your schedule with errands. Always put the time and effort into enjoying your hobbies, eating healthily, exercising, practicing mindfulness, and everything that can make you feel good. This will manifest into a healthy glow, both inside and out.

Go Au Naturel and Live Well

The ultimate secret to French beauty lies in the French's attitude towards beauty itself. They’re all about living life to the fullest, and this goes hand-in-hand with beauty. By emphasizing natural beauty and accepting the aging process with grace, the French can prioritize pleasure and enjoyment in life—whether through fine arts, social gatherings, or excellent food.

While the key to French aesthetic is to look effortless, you still need to put effort into achieving it. Swap out that heavy foundation, invest in skincare, and find your signature lip color. Embrace your natural beauty and be more confident and comfortable in your skin.

After having learned the essential French secrets for effortless beauty, it's time to incorporate them with the help of L'Oréal Paris and their line of French skincare and beauty products available to all Filipinas.