Hyaluronic acid, the hydrating active ingredient

A hydrating, anti-ageing wrinkle-buster and miracle molecule that's perfect for sensitive skin. We can't sing its praises enough: hyaluronic acid is a skin-loving superhero!
We've all heard of hyaluronic acid being injected as a filler, but did you know that it's naturally present in our skin? It's a major component of the dermis and hydrates our skin to keep it youthful and glowing for longer. It's thanks to hyaluronic acid that younger skins are so naturally plump.  Hyaluronic acid acts like a sponge that retains water, hence its ability to hydrate our skin. This also means it works wonders on dry and sensitive skin. By hydrating our skin, we help its cells to regenerate and restore its hydrolipidic balance. Skin that lacks water can look blotchy and feel tight or itchy. Hyaluronic acid leaves it feeling comfortable and supple.  Sadly, with age our natural hyaluronic acid levels drop. Our skin becomes drier, duller and more fragile. This is where skincare products containing hyaluronic acid come into play, as we need to replenish our stocks for our skin to look gorgeously plump. An anti-ageing powerhouse, hyaluronic acid now holds pride of place in our bathrooms!