![Soojoo](/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/soojoo.jpg?w=260&rev=937e1e380d864e8da606496be07e0b02&hash=FD021567F587F9D5F46556EFEA59822960FCE2CA 260w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/soojoo.jpg?w=320&rev=937e1e380d864e8da606496be07e0b02&hash=B9AEC561CB740FA841685A9CA4E657B2B7515210 320w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/soojoo.jpg?w=660&rev=937e1e380d864e8da606496be07e0b02&hash=8991993BA5FA763DDC5CCB452207A70F74DEC712 660w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/soojoo.jpg?w=700&rev=937e1e380d864e8da606496be07e0b02&hash=C6D5AA53A62C77BA27FC4E4D3A913862337CBC6D 700w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/soojoo.jpg?w=810&rev=937e1e380d864e8da606496be07e0b02&hash=0783E9EBB7EC9C10915CB1E6BA549962E46D9291 810w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/soojoo.jpg?w=910&rev=937e1e380d864e8da606496be07e0b02&hash=FB7D8EDDB06D73967C00C3BAE7AAED746FC9E915 910w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/soojoo.jpg?w=1170&rev=937e1e380d864e8da606496be07e0b02&hash=B19202CCCC532B8A9CCFCFC7102707AA2015E783 1170w)
For all the beautiful things about us, thank you moms
In the childhood memories of almost all of us, there is this sacred image of a mother in front of her mirror. Her way of putting on lipstick, the fine mist of perfume or hairspray she used to wrap herself in, the gesture of her hand to shape a hair strand. These codes of femininity that fascinated us, this mystery from which we were excluded because of our young age, these rituals that we mimicked – the same that our mother had perhaps inherited – we wanted so much to make them ours. Everything in the woman is a riddle, said Nietszche and it is this mystery that we tried to catch with our little fingers, rummaging through her drawers, searching in her purse, stealing a lipstick or a mascara.
![Screen GIF 1](/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-1.jpg?w=260&rev=2132291e3c8a4140983e17ece88b1543&hash=2A91C324B191080AD37EA83CA18D480315B87477 260w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-1.jpg?w=320&rev=2132291e3c8a4140983e17ece88b1543&hash=C40AED4BDACE36CBCB8F09E646F758BD4F6D4404 320w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-1.jpg?w=660&rev=2132291e3c8a4140983e17ece88b1543&hash=ED8135C04A6CA1F2B58B3133E374588F4C634D94 660w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-1.jpg?w=700&rev=2132291e3c8a4140983e17ece88b1543&hash=2AF3B9D21523E85B50D45B37F539009DFC045E9B 700w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-1.jpg?w=810&rev=2132291e3c8a4140983e17ece88b1543&hash=746E47337FB397FBC58068382021BDABEB05268E 810w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-1.jpg?w=910&rev=2132291e3c8a4140983e17ece88b1543&hash=ECB5C2C1C7744DE777A8619B0019B676782C5598 910w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-1.jpg?w=1170&rev=2132291e3c8a4140983e17ece88b1543&hash=3E504E9462FB5E735FCDC6F0AC297AB7CEC18639 1170w)
She gave me all of her best beauty secrets and for that, I am grateful.
#GIVEBACKLOVEBACK
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In imitation or opposition, moms help us to find our own beauty
Then came the day when our mother, who has told us throughout our childhood "you'll understand when you're a woman", suddenly says "you're a woman, now", while we have not perceived the slightest change in ourselves. Have we missed something here? Once again, we can’t get the great mystery of femininity. So we seek help from others, our friends, our crew, our BFF or social networks. Come adolescence and the oedipal rivalry. We assert our individuality, beauty is earned by the differentiation. Being scandalous is not a problem until we don’t look like our mother!
![Luma](/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/luma.jpg?w=260&rev=b79dd3cd051d46e798ebaef8edf62804&hash=C3A4049F4063ED1B512932C3C15A8560072F72BC 260w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/luma.jpg?w=320&rev=b79dd3cd051d46e798ebaef8edf62804&hash=77FC4B652C5802D343081476CDBEBBDBFFC10F31 320w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/luma.jpg?w=660&rev=b79dd3cd051d46e798ebaef8edf62804&hash=55C73BE7F493A56D854B521125E7F164E8DE3AFE 660w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/luma.jpg?w=700&rev=b79dd3cd051d46e798ebaef8edf62804&hash=8775ED346D6850077C1B4E14EED5384FCFC3AD93 700w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/luma.jpg?w=810&rev=b79dd3cd051d46e798ebaef8edf62804&hash=DC0F4465CB5DB66DD368C90F07D04100CFA776D9 810w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/luma.jpg?w=910&rev=b79dd3cd051d46e798ebaef8edf62804&hash=6675C82041AB094BCD90AC2657621E037E51F9BD 910w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/luma.jpg?w=1170&rev=b79dd3cd051d46e798ebaef8edf62804&hash=1234E3285B1C3A0404E4F5F939E6D923CB54432F 1170w)
Like mothers, like daughters: beauty is a thread between generations
As time passes, comes the point when we rediscover our image in the gaze of a lover and then, perhaps, in the astonished eyes of a little one when it is our turn to become a mother. Unconsciously, we mimic the gesture our mother had to spread a lock of hair or spray perfume on her wrists. We did not escape the transmission, the habitus of which spoke the sociologist Pierre Bourdieu. The identity has profoundly rooted, the beauty is perpetuated and it is much more than just the choice of a shade of nail polish or the make-up of our eyes. It's a question of attitude, a way of being in the world. “Mom, I have your cheekbones, your mole on the nose, but also – depending on the story – your humor, your courage, your modesty or your rebellious spirit.”
![Screen GIF 2](/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-2.jpg?w=260&rev=4f3c49b6953449ac8415bbff3a2beb2f&hash=DABE59B7F523D538F4553BC5FAA82BD5D02BF24F 260w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-2.jpg?w=320&rev=4f3c49b6953449ac8415bbff3a2beb2f&hash=CADFB0875E00E88A007FD41E8741A0F8B215CCB8 320w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-2.jpg?w=660&rev=4f3c49b6953449ac8415bbff3a2beb2f&hash=61670432C1D213103CFA36C5FA162294625D4FCF 660w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-2.jpg?w=700&rev=4f3c49b6953449ac8415bbff3a2beb2f&hash=DA5B991AA3AC18652B75955AC09C9AB796EC0F2C 700w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-2.jpg?w=810&rev=4f3c49b6953449ac8415bbff3a2beb2f&hash=9FCC1BFE5108DC8039A439FB838E39600B9D8250 810w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-2.jpg?w=910&rev=4f3c49b6953449ac8415bbff3a2beb2f&hash=8A4B68CFB2B007BEBD752A71C33C2D31EC563FBF 910w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-2.jpg?w=1170&rev=4f3c49b6953449ac8415bbff3a2beb2f&hash=524DA77CF135A133E4B9186683FBD145413E3356 1170w)
For all the beauty I borrowed. Moms are the best.
Are mothers the only models of beauty?
Mom, are you the only one to transmit the essence of the womanhood? No, would say an orphan who has been inspired by an aunt or a beloved teacher. No, thinks another, who takes her self-confidence from the forever loving gaze of her two very proud fathers. No, laughs this young métis girl whose white mother never knew how to take care of her frizzy hair. No, concludes this last one who had to give up the make-up education of a “tomboy” mother. The feminine is unfathomable, this “dark continent” of which Freud spoke, this obscure zone that is not limited to appearance and that we each build in our own way, taking our cues from figures that are not exclusively maternal.
![Screen GIF 3](/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-3.jpg?w=260&rev=2055366999684e6eb755bfb012700ff7&hash=8F10D0CB3414FFC6633BC6956492BCA8730B4ADD 260w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-3.jpg?w=320&rev=2055366999684e6eb755bfb012700ff7&hash=948A3110BCD45F8D4562239DD137796731C4305F 320w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-3.jpg?w=660&rev=2055366999684e6eb755bfb012700ff7&hash=8E4F31F69B27D5BAB87C213D40BD0FC8081367D0 660w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-3.jpg?w=700&rev=2055366999684e6eb755bfb012700ff7&hash=E8BFA75E2087B01A17611F16C0C3C2223D13E1B1 700w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-3.jpg?w=810&rev=2055366999684e6eb755bfb012700ff7&hash=D77D11F611430DC42D0130BBBE44D501716F90A9 810w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-3.jpg?w=910&rev=2055366999684e6eb755bfb012700ff7&hash=2905E3A54D3DF126F8A282B24B1F01F4077803EE 910w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-3.jpg?w=1170&rev=2055366999684e6eb755bfb012700ff7&hash=6B6E94B18FFFF1DBFAEE4557755B138747011F27 1170w)
Your beauty helped me find mine. Thanks, Mom, for everything.
Why keeping saying "Happy Mother's Day
Everyone has their own journey, everyone has their own relationship with their mother, everyone has their own vision of Mother's Day. But when one day in the year, we are given the opportunity to thank the person who has nurtured our sense of beauty, whether it is a mother or any other person who is acting as, why do without? Mother's day is back. And that simply means give back, love back.
![Screen GIF 4](/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-4.jpg?w=260&rev=06161e4311b74f468d6ffec624cba8c0&hash=90EAC2C7200005EF328820847D055520EDC0AF56 260w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-4.jpg?w=320&rev=06161e4311b74f468d6ffec624cba8c0&hash=A6EC474892E35F7AE3BE0F63BE1A77E4CD5AB38B 320w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-4.jpg?w=660&rev=06161e4311b74f468d6ffec624cba8c0&hash=58634B4ED476947B0241C6C8ADA2F45A52066114 660w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-4.jpg?w=700&rev=06161e4311b74f468d6ffec624cba8c0&hash=CDB5EBFA93680CDD0246308C546C777EA4238436 700w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-4.jpg?w=810&rev=06161e4311b74f468d6ffec624cba8c0&hash=9ED5DE0CA239416034D7E80709C6640B4194AE23 810w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-4.jpg?w=910&rev=06161e4311b74f468d6ffec624cba8c0&hash=B8CA64C1470D0FDF36FDC506658E1CD2196D7549 910w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/screen-gif-4.jpg?w=1170&rev=06161e4311b74f468d6ffec624cba8c0&hash=9DB71E0A52A8C9F530A13F739D75E020EF0A14FD 1170w)
All of the beautiful things about me, I owe to my mother.
#GIVEBACKLOVEBACK
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![Cindy](/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/cindy.jpg?w=260&rev=7638aa4c015b4d58a84d976c26b49fba&hash=608DA809793A5342A1112EFEA94665C5A57C96FE 260w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/cindy.jpg?w=320&rev=7638aa4c015b4d58a84d976c26b49fba&hash=C439018CB875E3DB89F3049A25CD38C754BAC2D0 320w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/cindy.jpg?w=660&rev=7638aa4c015b4d58a84d976c26b49fba&hash=68D5215CA839BB2D68A3E9E170CF8253B31AAFF2 660w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/cindy.jpg?w=700&rev=7638aa4c015b4d58a84d976c26b49fba&hash=75BCCF1826A3B57E75416DE7C55B01DD6DF0A666 700w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/cindy.jpg?w=810&rev=7638aa4c015b4d58a84d976c26b49fba&hash=87DC7F0E545042F70BF800B08CF0CC56538A217F 810w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/cindy.jpg?w=910&rev=7638aa4c015b4d58a84d976c26b49fba&hash=C9F576E4B0CAEAD7B5FEC7240A9480E2ADF04570 910w,/-/media/project/loreal/brand-sites/oap/apac/ph/mothers-day/cindy.jpg?w=1170&rev=7638aa4c015b4d58a84d976c26b49fba&hash=134A038ED832ABEE134EF1279D95BAF4FBB07193 1170w)
Because I owe you every beautiful day of my life, happy Mother’s Day, Mom!