Never hit the sack without removing your make up. Mascara clogs lashes, meaning they can't breathe, begin to dry and eventually fall out. Go for an ultra-gentle formula that will soothe your lashes. Nourishing cleansing oils and creamy cleansing creams work a treat. Don't rub off your eye make up - if you do, you'll damage your eyelid skin, break your lashes or inadvertently pull them out. The best cleansing technique? Soak a cotton pad with your eye make up remover, place it on your eye and leave for a few seconds. Gently wipe off your make up working from top to bottom.