EMPOWERING TALENTED WOMEN TO POSITIVELY IMPACT THE FUTURE OF THE FILM INDUSTRY
Thanks to their flexible format and relatively low barriers to entry, short films have long been considered to reflect the future of the film industry.
The Lights on Women Award will encourage rising female short film directors to pursue their creative ambitions and provide funding that will empower them in overcoming the obstacles that they encounter. This event is organized in partnership with the Short Films competition of the Festival de Cannes and the Cinéfondation and the winner will be hand-picked from a selection of this competition and from international film schools’ short film programs. Through its privileged relationship with iconic actresses who embody talent, pugnacity and self-fulfillment, l’Oréal Paris was the most legitimate brand to take this initiative. Only 21.3% of short films are directed by women. Their willingness to go the distance with their ambitions is worth our commitment!
“This exciting partnership with L’Oréal Paris represents a natural extension of the brand’s ongoing support for Cannes and the wider cinema community,”Thierry Frémaux, Director of the Festival international du film de Cannes.
A UNIQUE RECOGNITION DESIGNED TO DRIVE CREATIVITY AND EMPOWERMENT
The winner of the inaugural Lights On Women Award receives financial support of up to 30,000€. This unique recognition also offers the winner a platform for increased visibility and access to a “sisterhood” of cinematic talent. “The main obstacles faced by women who want to pursue careers in film are firstly, self-confidence, and secondly, financial resources.” says Delphine Viguier-Hovasse, Global Brand president at L’Oréal Paris. There is no doubt that the Lights on Women Award will help the winner to meet these two challenges.
KATE WINSLET, OUR INSPIRING FIRST JURY PRESIDENT
We are proud of this meaningful sponsorship. Kate Winslet, with the power of her voice, her intelligence, her commitment to the UN fighting violence against women, embodies all the values of the Lights on Wowen Award. Before being a star, Kate has the guts to be herself all the time. She has a capital of empathy and a unique closeness to women. Sorority couldn't have best ambassador.
“What an honour to preside as Juror over this remarkable recognition for women film-makers and to have an opportunity to celebrate such incredible talent. It is essential that we work together as a community to pursue gender parity within our industry and I am delighted to support the L’Oréal Paris family on this important initiative.”Kate Winslet