L’Oréal Paris empowers men & women everywhere to combat street harassment through Stand Up program.
Why are we standing up?According to an IPSOS study conducted in 2019 about gender equality, sexual harassment in public spaces was identified as the most important issue facing women and girls across the world.
Indeed, street harassment robs women of their dignity, sense of security and feelings of self-worth, which goes against everything L’Oréal Paris stands for. That’s why it’s so important for us to stand up and help to combat this issue that affects us all .
Our commitmentFor the past century, L’Oréal Paris has been committed to empowering women, boosting their self-confidence and helping them realize their worth.
Through our international Stand Up program, we are willing to contribute to create a culture and community of respect, dignity and worth,by empowering over 1 million people with the 5D’s methodology.
With the expert NGO Hollaback! and our local charity partners, we will conduct live training sessions, and take action by participating in related events throughout the year such as International Women’s Day (March 8) and International Anti-Street Harassment Week (April 19-25).