What is purple shampoo, and why do you need it?

For most Filipinas with naturally dark brown or black hair, going a couple of shades lighter can be pretty exciting. Going Ash or coloring your hair with bleach makes for a bold statement. However, as fun as these transformations are, it requires proper maintenance to ensure that your hair doesn't get crazy or murky.

Enter purple shampoos. Don't be intimidated by its unique ube hue; this is one of the top hair care maintenance products you should have in your arsenal, whether you're fully bleached or just partially.

Never heard of it before? Worry not, because we've got you covered! Read on to find out how purple shampoo works, why it's good for your hair, and how to use it correctly.

What is Purple Shampoo, and How Does it Work?

Purple shampoo is an excellent toning hair care product that carries out violet pigments to neutralize unwanted brassy, yellow, and orange tones in the hair and keeps color lasting for longer.

To know how it works, simply refer to the color wheel: purple is directly opposite to yellow, which means they cancel each other out. When using this type of shampoo, you're reducing the copper tones on your light-colored hair and restoring its former cool shade.

Purple shampoos are not exclusive to blondes. They're for anyone looking to correct and maintain the entirety or portions of their lightened locks. The product is essential to people with flaxen hair or brunettes with highlights, balayage, or ombré styles in shades of ash, blonde, gray, platinum, or pastel.

Why Do I Need Purple Shampoo?

Although the concept of purple shampoos is not new, it's still a hot item in the beauty industry—and for good reasons. Below are some of the benefits you get from including purple shampoo in your hair care routine.

• It evens out hair color

Whether you're completely or partly blonde, purple shampoo is the perfect solution for your uneven hair tone. While other factors cause this, heat plays a major role in the darkening of bleached locks. Hot tools such as straighteners and curlers are the main culprits to unevenness, which purple shampoos can fix by bringing the vibrant lighter tones back in the strains.

• It saves you trips to the salon

Apart from its distinct color and function, purple shampoo is easy to use. When followed by a matching conditioner to lock in moisture, it makes for a great at-home fix to maintain and enhance the tone of your cool-toned hair. Think of all the time and money you can save on trips to salons to touch up your color!

• It eliminates brassiness

Brassiness is the excess of warm tones in colored hair. This happens because, among the red, yellow, and blue mixes of your classic hair dye, the blue tint fades the most and fastest. Purple shampoo makes all the difference; its anti-brassiness formula removes unwarranted yellow or orange shades in your tresses.

• It maintains and prolongs hair color vibrancy

The science of hair coloring can be pretty complex, as the tiniest changes can alter a look completely. For instance, if you have platinum blonde hair, it can fade into a lighter shade of yellow without proper maintenance. On the other hand, if you have golden highlights, it turns reddish-gold or orange.

Since purple shampoo can keep brassiness under control, it can also make your colored hair more vibrant and visible than ever before.

• It provides fast results

Much like any other beauty product, purple shampoo's effectiveness varies per hair. When you find a brand that best suits your hair needs, stick to the instructions and recommendations and let it do its thing! Watch as the purple shampoo takes care of the copper hints in your blonde strands in no time with regular use.

How Do I Use Purple Shampoo?

Now that you know what purple shampoo is and how it works wonders for your hair, here are ways on how to use it properly:

• Use it once or twice a week only. Purple shampoos are not a permanent replacement for your regular ones. While it nourishes your hair, its main function is to get the brassy tones in your hair, not cleanse it.
• Let it sit. Unlike normal shampoo, purple shampoo requires a "curing time" of about five to 15 minutes. Depending on how light your hair is, leave it on for a couple of minutes before rinsing.
• Apply deep conditioner. After washing and toning your tresses, go for deep conditioning next. You want to maintain your hair's natural silkiness and softness at all times, dyed or not, so never skip this part!

Experience the Power of Purple

While the catalog of hair care products that cater to your bleached hair is huge, purple shampoo should top your maintenance essentials as it is an excellent defense against unwanted hints of yellow and orange in your locks.

For an effective anti-brassiness and anti-color fade solution, consider switching to L’Oréal Paris Ever Pure Brass Toning Purple Shampoo. This salon-inspired innovation neutralizes hair effectively, eliminating copper tones for lightened, highlighted, and even ash-bleached tresses.

If you want to witness the power of Purple Technology in action, consider L’Oréal Excellence Ash Supreme, the first anti-brass hair dye that reveals your hair color radiance. With a Purple Shampoo and Color-Boost Purple Mask included in the box, you can make your DIY salon at home easy.

For all your hair coloring and aftercare needs, L’Oréal Paris has you covered. Scroll through our website and discover new products in our collection today!